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 The Lift Effect takes executives on a ride of a lifetime, using a network of people, experiences and processes to lift leadership performance. 

- Clare Goodman

The Lift Effect Blog

Making behavioural changes stick

Only the wisest and stupidest of men never change.


Many of us want to make change yet often than not we are met with failure. As a Leadership Coach and Facilitator I work with many people and organizations who want to change and yet struggle to make change stick. Why is that? What can we learn from neuroscience that can support the process?


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