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 The Lift Effect takes executives on a ride of a lifetime, using a network of people, experiences and processes to lift leadership performance. 

- Clare Goodman

The Lift Effect Blog

Happiness – a personal quest or an organizational strategy?

As an addict of the ‘self help’ section in any bookshop even I was astounded to come across a copy of the ‘Happiness for Dummies’ book.  It just goes to show that in this era of consumerism that perhaps there is a growing need to find happiness in something other than a Gucci bag, new BMW or a 10 berth ‘Gin Palace’. Not there is anything wrong with gaining short term pleasure through these things, it is when we think that when we buy a Calvin Klein perfume that we are buying lasting happiness. (more…)

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